Digital marketing is advertising your business on the internet.
If you want to grow your business, then start with digital.
Digital marketing includes search engine optimization (SEO), Google Adwords, Google Text and HTLM5 Display Ads, YouTube Display & Video Ads, Facebook Ads, Instagram Ads and Twitter Ads.
SEO (Search Engine Optimization)
Want Google to find your site and index it in the SERPS (Search Engine Results Pages), then you must leverage SEO.
SEM (Search Engine Marketing)
Search Engine Marketing is also known as Google Adwords or Pay Per Click. This is paying for placement in Google search results.
This is not posting on Facebook or even boosting posts. This is accessing the demographic information in the backend of Facebook and serving up highly targeted ads.
Instagram advertising is another channel to identify, target and advertise, with a highly targeted audience. Instagram ads are focused on using compelling images and messaging to attract the attention of the audience.
Twitter offers the unique opportunity to market a message or product to a specific targeted audience.
Both Google and Facebook offer the option to offer highly targeted image, HTML5 and video ads on websites that offer display ads.
Run a text or video ad before a user views a YouTube video. Another impactful channel to reach your target audience.
Retargeting is serving up an ad on a display network or Facebook, only to previous visitors to your website. This is an effective method for staying relevant to previous website visitors.